Print & Digital Collateral
The USDA Natural Resources Conservation Service, through partnership with farmers, landowners, and local communities, carries out science-based and voluntary conservation to preserve soil, water, and other natural resources. I provided my services through Aalis Management Consulting, LLC to develop comprehensive multi-year strategic plans for two state NRCS offices (Ohio and Delaware), translating goals, initiatives, and priorities into clear, visually cohesive documents.
There is a clear three-level text hierarchy that has been provided, which includes headings, subheadings, and body text to help guide readers through it.
I designed infographics translating SWOT findings and strategic goals into visual representations that make sense at a glance.
The layout incorporates layered circular image masking and geometric accents to create visual hierarchy and maintain a clean, modern editorial aesthetic.